10 Compelling Reasons Why Direct Mail Should be Part of Your Advertising Mix.

1. Higher Response Rates
Direct mail boasts a 9% response rate for house lists and 4.9% for prospect lists, compared to only 0.6% for email and 0.1% for social media. (Source: Data & Marketing Association)

2. Greater Trust and Credibility
76% of consumers trust direct mail more than digital advertising because it feels more personal and tangible. (Source: MarketingSherpa)
82% of Millennials view direct mail as more trustworthy than digital channels. (Source: USPS)

3. Higher ROI Than Many Digital Channels
Direct mail has an average ROI of 29%, higher than paid search (23%) and close to social media (30%). (Source: ANA/DMA Response Rate Report)

4. Strong Brand Recall
75% of consumers can recall a brand after receiving direct mail, compared to only 44% who remember digital ads. (Source: Canada Post)

5. Direct Mail Boosts Digital Campaigns
When combined with digital marketing, businesses see a 28% higher conversion rate than digital alone. (Source: USPS)
39% of customers say they try a business for the first time because of direct mail. (Source: USPS)

6. People Open and Read It
90% of direct mail gets opened, compared to just 20-30% of emails. (Source: Data & Marketing Association)
42.2% of recipients read or scan direct mail pieces. (Source: USPS)

7. Longer Shelf Life
Direct mail has an average lifespan of 17 days, compared to a digital ad’s mere seconds. (Source: Go Inspire Group)

8. Effective for All Ages
92% of Gen Z consumers prefer direct mail when making purchasing decisions. (Source: USPS)
70% of people aged 45-64 have purchased something through direct mail. (Source: USPS)

9. Less Competition in Mailboxes
The average household receives only 2 pieces of direct mail per day, compared to over 100 emails per day. (Source: USPS)
Less competition = more attention for your business.

10. Personalization and Targeting Work
Personalized direct mail achieves 135% more response than generic mail. (Source: InfoTrends)
80% of consumers are more likely to purchase from a business that offers personalized experiences. (Source: Epsilon)